2Easy B2B Marketplace

有時人類根本不是廣告活動的最佳選擇：只有動畫角色才能做到。可愛的漫畫可以激發觀眾的心弦（英國零售商約翰劉易斯在過去的五年中曾四次使用它們的聖誕廣告），以及解決困難的主題（墨爾本的“愚蠢的死亡方式”動畫安全運動贏得了五場戛納大獎賽在2013年）。

Animated video advertising

現在，新的研究旨在確定最能在其廣告中使用動畫的品牌，同時考慮到他們的設計，執行，敘述理念，可記憶性和品牌一致性。電影（公認的是，動畫）公司大猩猩Gorilla的Awesome Animation研究！評估了FTSE100，Superbrands和Business Superbrands列表中的220多個品牌。

Corporate Video Tutorial Video/ Product Introduction Animation Video Infographic Animation Music Video TV Commercials Social Media Video

動畫短片廣告 Animated Videos for Business

可以肯定地說，如果您是一家將視頻作為營銷策略的一部分，那麼您將獲得很高的投資回報率。如果你是DIYer，快速製作動畫視頻搜索可能會讓你不堪重負。
在視頻營銷方面，統計數據不言而喻。觀看視頻後，高達70％的消費者更有可能成為產品。 92％的移動設備上的視頻觀看者與其他人分享視頻，70％的專業營銷人員認為視頻是最強大的轉換媒介。
無論是卡通視頻製作者還是免費動畫製作者，都有許多工具可以為您的企業在線創建視頻。小型企業趨勢介紹了為企業製作動畫視頻的一些最佳工具。

【短片製作收費】香港影片拍攝及製作價格指南

Google，Apple和Facebook出類拔萃並不足為奇嗎？他們使用動畫來解釋新的發展（Facebook的推薦功能，Apple的健康應用程序），也許科技公司更傾向於使用這種風格的廣告創意，因為他們的主題可能更複雜。

以下是進入動畫前十名的廣告客戶。

這家科技巨頭因其一致的語音風格以及在使用動畫時管理“平衡輕鬆觸摸與經常詳細或複雜的主題”的方式而受到稱讚。例如，它的Project Sunroof廣告解釋了它如何創建一張地圖，以顯示太陽落在世界各地的屋頂上，以幫助人們確定是否值得他們投資太陽能電池板。

Marketing Strategy

看看Apple的YouTube頻道，其中大部分視頻都採用實時動作而不是動畫來傳達消息，但在2016年9月，它使用動畫為其Health應用程序製作了五個廣告。它的“正念”廣告並不是為了宣傳應用程序的實際功能 – 而是它解釋了正念如何幫助人們“減輕壓力”並改善整體健康狀況。

這個過程可以簡單或複雜，這取決於您希望在流程中投入多少時間和資金。您可以通過昂貴的解決方案盡可能地與免費動畫製作者合作。如果您有正確的信息並且它與您的受眾群體相關聯，則您的動畫視頻已完成其工作。
但是，提供更多工具和選項的解決方案將使您能夠創建更高質量的產品。您可以從易於使用的工具開始，並根據您的需求提升。

當Facebook於2016年2月推出其新的“反應”功能時，首席執行官馬克扎克伯格表示，它正在回應人們表達“愛，敬畏，幽默和悲傷”的願望。它創建了一個由線條繪製的橙色狗主演的動畫，以解釋更新的功能如何工作。

英國演員喬安娜·拉姆利（Joanna Lumley）在該公司的“多資產投資 – 罪惡1：慾望”廣告執行中呼籲“抵制短期機會的警笛聲”。 “發現立即滿意可以鼓勵不耐煩和短視的行為，”她繼續說道，一部動畫片顯示一名海盜被美人魚誘惑。根據該品牌投資傳播負責人詹姆斯懷特曼的說法，“七宗罪”活動旨在“提煉真正複雜的信息”。

Reference：

Marketing 營銷戰略和技術

The best kincare and beauty retailer focusing on skin care and beauty products from Asia

Asian Skincare Products

Largest megastores offering Asian skin care and beauty brands

AR technology really works like magic on marketing

From makeup palettes and anti-aging skincare to cleansing wipes

One face mask a day” mantra is a growing trend in Asia

Best skin care and beauty products from Asia

Largest megastores offering Asian renowned skin care and beauty brands.

選擇網頁設計公司時的參考問題

嚴選最佳的AR開發商

通過視頻短片廣告感動觀眾 – 美容與護膚數位營銷

Mobile App 移動應用和醫療行業

Mobile App 移動應用是醫療行業醫生和醫務人員的福音

LANEIGE Mobile Apps 移動應用程序

Skincare 美容品牌內容營銷Content Marketing的精彩範例

美容產品和護膚品(Skincare)的營銷Marketing和廣告片製作 (Video Production)

How the giant beauty company L’Oreal uses AI & AR marketing

Harper, Douglas. “retail”. Online Etymology Dictionary

Hevrdejs, Judy (18 December 2007). “Montgomery Ward’s First Catalog

Johanson, Simon (2 June 2015). “Bunnings Shifts Focus as it Upsizes Store Network

Tips to Hire The Right Web Development Company in Singapore

Tips to Hire The Right Web Development Company in Malaysia

4 Crucial Factors that Signal the Proficiency of a Animated Video Production Company

VIDEO MARKETING: RESHAPING THE BANKING / FINANCIAL SERVICES INDUSTRY AT ITS BEST

4 Critical Strategies Businesses Must Use to Improve Conversion Rates

Pros and Cons of Creating a Website by WIX in Asia Market (Singapore, Malaysia, and Hong Kong)

Things to know before use of Wix website platform for creating a free personalized websites

4 Crucial Factors that Signal the Proficiency of a Video Production Company

Tips to Hire The Right Web Development Company in Asia

Tips to Hire The Right Web Design Company in Singapore

Progressive Web App – Most Important Information Technology Trend in 2020

What makes brick-and-mortar shops great is that we can test all our own formulations all the way we want, but walking into the store every day doesn’t anymore give the convenience we need. Good thing L’Oreal, the largest beauty company in the world – which also owns Maybelline and Shu Uemera now acquires ModiFace, the leader in AR and AI technology to further expand its worldwide expertise in beauty tech by using AI & AR marketing.

ModiFace is known for creating AR tech for beauty brands without actually trying the products at all. By uploading a selfie, AR apps can be used to superimpose beauty items onto your face and hair with real try-on simulations. It also works with live video as it can precisely track the face and facial features. Unlike the Amazon SmartMirror, ModiFace is not a piece of hardware. It is an app-based type and is made for mobile use.

AR apps and Animated Video Production can be used to superimpose beauty items onto your face and hair with real try-on simulations. Hong Kong Moving Image Animation Video Commerical Price Guide 【短片製作收費】香港影片拍攝及製作價格指南

企業影片培訓 / 產品介紹影片動畫資訊圖像動畫音樂短片電視廣告社交媒體影片

影片製作

There are about 70 researchers including engineers and scientists who have written over 200 scientific publications and have registered to over 30 patents over the past 10 years. In fact, ModiFace plays a big part in developing the AI apps of Estee Lauder and Sephora, the two L’Oreal’s biggest competitors. Sephora then launched its Virtual Artist app in 2017 which allows customers to save augmented image for future reference.

L’Oreal has embraced the digital beauty space with ModiFace and potentially disrupting it as well. Nowadays, testing beauty products by taking digital selfies is a novelty and investing in AR means more than that. If you turn away from brick and mortar shops, L’Oreal and other e-commerce businesses will color your world with their own innovative tech apps and drive beauty industry growth like it never before.

On the other hand, the Paris, France-based beauty care – Sephora is considered to be the earliest adopter of AI technology. However, L’Oreal is the only cosmetic company that is making deep and rapid investments into the sector as it has added more than 1, 700 employees on digital project departments.

What’s more about L’Oreal is that it has created an early-stage beauty startup accelerator at Station F, the well-known business incubator in Paris. Recently, the leading beauty company launched the Style My Hair app by ModiFace so users can virtually try on new hair colors and styles right from the L’Oreal Professionals line in 3D. With this in mind, beauty shopping and experimenting is a piece of cake. It’s about time to take your slice!

AR technology really works like magic. Looking for AR/VR agencies in Hong Kong? 2Easy is a reliable web platform that can help you find the best. Drop a call now!

Thinking about the best digital agency for your next project? Get introduced to the best at 2Easy. It’s Free!

Get introduced to the top VR & AR Companies

Example of skincare product website: J’s Aroma

Article source: https://blog.2easy.io/how-the-giant-beauty-company-loreal-uses-ai-ar-marketing/

https://penzu.com/p/0a7c9fcc

Marketing 營銷戰略和技術

AR and AI technology to expand in beauty tech

挑選城中最合適的網站開發公司

VR將徹底改變化妝美容品牌行業

美容化妝和時尚品牌都正在嘗試利用虛擬實境技術以帶來新突破

Digital Marketing為化妝美容及護膚品牌帶來的商機

利用Social Media精心策劃化妝品及護膚品牌行銷內容